Why Comparison Shopping Channels?

With an increasing number of shoppers searching for deals on the internet, comparison shopping sites continue to gain momentum. For many online retailers, shopping channel marketing holds real advantages as a way to reach a large number of highly motivated shoppers, and is becoming a powerful marketing force- here’s why:
Highly Qualified Leads -• Shopping channels allow shoppers to compare products, prices, product reviews and store ratings, so these leads are highly motivated buyers and ready to make a purchase

More Targeted Marketing Approach - • Shopping channels deliver more qualified traffic than traditional search engine Pay-Per-Click (PPC) or organic methods, since they attract more motivated shoppers

Shopping Channels are Affordable -• With comparison shopping channels, merchants are only paying for traffic generated to their site and can control costs with product or category-level bidding and a maximum daily or monthly budget

Increase Conversions with Promotions -• Sale pricing, coupons and free shipping promotions help increase conversions and build customer loyalty and are becoming increasingly important to comparison shoppers

Results You Can Measure -• Merchants can see exactly which products are selling and which shopping channels are generating better traffic; they can also see which products are under-performing and remove them from their campaigns

Diversify Your Risk - • Increase your exposure by submitting to multiple shopping channels. Merchants can combine no-risk channels that are free and Pay-Per-Action, like Google’s popular Google Product Search, or Amazon, along with pay-per-click shopping channels, like Shopzilla, Pronto and PriceGrabber

 

We’ll help you get started
See Why Leading Agencies & Thousands of Retailers Trust Us!

Sign up for a Risk Free Trial for the first 30 days to try out the software. Your trial includes two free shopping channel setups;
you simply choose the shopping channels your client wants to advertise on, establish and fund those accounts, and we will
setup, optimize, categorize and submit the product feeds to the first two channels.

Beyond the first two shopping feed setups, GoDataFeed’s feed specialists can walk your team through a web-based GoToMeeting training to help get your clients’ campaigns up and running.

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